One of the best things about having NHL Gamecenter Live (besides all the hockey) is getting to see TV ads from other parts of the hockey-loving world. Usually it’s random carpet cleaners or print/copy services featuring company owners with exaggerated local accents, but tonight I actually saw something relevant to this blog.
During the first intermission of the Maple Leafs-Flyers game, Canada’s SportsNet showed an oddly euphemism-filled ad with something of a twist ending:
So naturally I went directly to SafeOrSorry.ca (which I can’t help but read as Safe or Sore-y because of the Canadian accents), and they’re really going all in with this condom theme…
It’s a little weird, but I have to commend them for trying to spread the message in an interesting and different way. I’m sure it hammers home the point more than five seconds of Caesars Entertainment CEO Gary Loveman saying, “Having trouble setting or keeping a limit? Call some 800-number” during the World Series of Poker on ESPN.
Apparently some find the site “gross,” but … c’mon … this is pretty tame when you consider that Trojan advertises vibrators on TV now.